Good read! I've always felt the same, personas have too much influence from the people who create them, not to mention the fact that there's redundant information in it.
I've recently started to use JTBD framework instead of personas and it has been a super helpful experience. Albeit it's difficult to understand first but once I got the hang of it, it felt much better than personas and also helped me not lose sight of the core problem.
JTBD are interesting for sure. When I tried to use them in the past, however, they fell apart really quick. The model is just too confusing to explain easily to your team and stakeholders. Some people also say they are too solution focused, which I think is a fair argument.
Good read! I've always felt the same, personas have too much influence from the people who create them, not to mention the fact that there's redundant information in it.
I've recently started to use JTBD framework instead of personas and it has been a super helpful experience. Albeit it's difficult to understand first but once I got the hang of it, it felt much better than personas and also helped me not lose sight of the core problem.
Would love to know your take on JTBD!
JTBD are interesting for sure. When I tried to use them in the past, however, they fell apart really quick. The model is just too confusing to explain easily to your team and stakeholders. Some people also say they are too solution focused, which I think is a fair argument.